BSc in Marketing

Course: Principles of Management Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Financial Accounting Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Microeconomics Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Macroeconomics Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Statistics Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Marketing Principles Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Managerial Accounting Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Organizational Behavior Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Corporate Finance Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Operations Management Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Strategic Management Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Public Speaking Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Critical Thinking & Reasoning Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Academic Writing Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Law & Ethics Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Entrepreneurship & New Ventures Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Statistics for the Social Sciences Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Analytics Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Supply Chain Management Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: International Business Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Financial Modeling Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Investment Analysis Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Negotiation & Conflict Resolution Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Consumer Behavior Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Digital Marketing Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Capstone in Business Strategy Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Risk Management & Insurance Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Human Resource Management Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Project Management Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Communication Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Elective 1 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Elective 5 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Elective 4 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Elective 3 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Elective 2 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Studies 4 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Elective 6 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Studies 1 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Studies 2 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.

Course: Business Studies 3 Objectives - Build a rigorous foundation in the subject and its methods. - Apply core concepts to realistic problems. Weekly outline 1–3. Foundations and key terminology. 4–7. Core methods and models. 8–10. Applications and case studies. 11–13. Advanced topics and synthesis. Assessment - Continuous assessment (assignments, participation): 40% - Midterm: 20% - Final examination: 40% Readings: provided on the course page and in the library reading list.